For the Bigger Picture
My name is Daniel Jurg and I’m a research explorer and teaching assistant at the Vrije Universiteit Brussel. I also recently started my own research company, Daniel Jurg Digital Research, providing socio-political insights to companies, NGO’s and government agencies using digital methods.
During my studies at the University of Groningen, Eötvös Loránd University and the University of Amsterdam, I developed a research interest in political communication and online political subcultures; especially pertaining to online video platforms such as YouTube. On this topic I managed to graduate cum laude from the Research Master Media Studies at the University of Amsterdam (click here to see my thesis).
My research philosophy builds on Digital Methods and, more specifically, the Netnographic framework created by Robert Kozinets (2010, p. 4), combining “vast searchlights of big data analysis” with “close readings of discourse analysis” to study audience reception, forms of media agency and political identity formation on YouTube.
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